Sarmad Real Estate & Hyati
A kufic mark for a Dubai developer, four Hyati residential sub-brands, gold-foil stationery and the company profile that sells off-plan.
Overview
Sarmad develops residential projects in Dubai under the Hyati name. Black built the brand architecture: a square kufic mark for the parent, a family of Hyati sub-brands (Residence, Avenue, Breeze, Style, plus Bliss, Elite, Gardens and Edition), bilingual stationery and the profiles used with investors.
Challenge
The parent company, its investment arm and eight residential products needed to read as one family without eight logos competing on a hoarding.
Approach
One geometry. The Sarmad mark is a square kufic composition; each Hyati brand takes the same proportion with an Arabic wordmark and an English lockup, in gold on navy for the parent and in product-specific palettes for the towers and villa compounds. Stationery uses foil on textured stock; the profiles were designed for print and PDF.
01 · identity
Sarmad
02 · identity
The Hyati family
Hyati Residence, Avenue, Breeze and Style: one construction, one Arabic voice, colour per product.
03 · gallery
The product
Interiors and buildings photographed for the Sarmad and Hyati profiles and website.
