About
A creative agency that also builds the product.
Black started in Beirut in 2018 and is run by its founder, Zein Noureddeen, and his wife. The idea was simple and unfashionable: a client should be able to bring one brief and leave with the brand, the campaign, the packaging, the website and the platform behind it, made by people who sit at the same table.
- Working since
- 2018
- Based
- Abdallah Al Haj Street, Al Yassamine Building, 9th floor, Ghobeiry, Beirut
- Status
- Registered Lebanese company
- Languages
- Arabic, English, French
- Work shown from
- Lebanon, Saudi Arabia, United Arab Emirates, Iraq, United Kingdom, France, Belgium, Germany, Cyprus, Turkey, Canada, United States, Nigeria, Côte d’Ivoire, Slovenia
What Black is
Creative first. Technical by design.
Most agencies stop at the artwork and hand the rest to someone else. Black keeps going: the identity becomes packaging and signage, the campaign becomes a social system, the website becomes a platform with a database, tests and a handover document. Technology is not the business; it is what makes the creative work land where people actually use it.
That is why the same studio can show a thyme brand on a shelf, a charcoal box on a billboard, a ministry’s safety kit, and an Arabic sports platform serving live scores from Cloudflare.
The founder
Zein Noureddeen
Founder and CEO. Works across creative direction, UI/UX, digital products, websites, branding and technology / product development: the person who draws the mark is also the person who argues about the database schema.
- Creative direction
- UI/UX
- Digital products
- Websites
- Branding
- Technology & product development
How we work
Four habits.
- 01
Audit before art.
Every engagement starts with reading what exists: files, sites, accounts, competitors. Several of the rebuilds on this site began as a written audit.
- 02
Real photography, real content.
We direct shoots, write in Arabic and English, and say when something is generated.
- 03
Files the printer signs.
Dielines, colour profiles and proofs are part of the design, not an afterthought. Same for code: tests, staging, rollback.
- 04
Stay for year two.
The clients we are proudest of are the ones we have worked with for four, five, six years.
The studio
Five people, one table.
Zein NoureddeenFounder & CEO · Creative direction, UI/UX, digital products, technology
GhenwaCFO
SamahSales Manager
MohammadGraphic Designer
IssaAnimator & Video Editor
Why the name
Black is the colour that prints on everything.
It is the highest-contrast ink, the default of every screen, and the sum of all colours mixed. We chose it because the studio’s job is to make other people’s brands legible: in a shop, on a phone, on a box, on a building.
Purple is our accent, not our filter. You will see it on this site in small doses; you will not see it painted over a client’s work.
Start a project
Tell us what you’re building.
A brand, a launch, a platform, a shelf. Send a line on WhatsApp and we will answer with questions, not a template.
Beirut · Lebanon, the Gulf and remote. English, Arabic and French.